Into the Dataverse: Data as the Heartbeat of Successful Events

Exploring a whole universe of data, where each thread weaves remarkable events, connecting one web of success to another

September 7, 2023
Informative Reads

In the webbed world of event planning, data emerges as the ultimate hero, akin to a web-slinging champion navigating the bustling city of events. Just as Miles Morales seamlessly balances his role as a hero, you, as event organizers, deftly navigate the intricate web of event orchestration.

There are 88% of event professionals that think data collection is crucial in their events and use it as their spidey-senses. They use it to personalize their marketing efforts which results in more effective campaigns and finely-tuned attendee targeting. After all, in the Dataverse, data isn't just a collection of numbers; it's the intricate web that maps out every detail, from understanding audience preferences, managing risks, and ultimately crafting exceptional user experiences. 

Unravel the secrets to mastering event data's web with us and discover how data not only overcomes challenges but propels your events to unparalleled heights👇

Web-slinging through data collection: why it matters

  1. Tailored experience through understanding customer behavior

Event data collection allows us to move beyond broad trends and grasp individual attendee actions and preferences. It's like having a magnifying glass on every participant where we can see exactly how each unique participant interacts with your brand, products, and event. Data allows us to track which sessions they attend, what aspects of the event engage them the most, and how they interact with event features. This detailed insight enables precise tailoring of their experience.

  1. Identifying friction points and improving them

Furthermore, collecting data is not merely for “the sake of it”, but to help you translate collected data into actionable insight. Analyze trends, patterns, and meaningful information to refine your strategies, identify opportunities, and optimize interactions for event success.

Navigating the Dataverse: unveiling the user data journey 

Within the sprawling Dataverse of event planning, understanding the user data journey is paramount. It's a journey marked by phases, each with its own role and significance. In this exploration, we traverse all the 4 phases:  Acquisition, Activation, Engagement, and Retention, unraveling how data serves as the invisible thread weaving through them.

The 1st Phase - Acquisition

For the very first phase, acquisition is actually a wide web to attract new users, customers, or attendees to your event with the primary goal of increasing awareness and igniting interest. In events, this stage is where you cast your net to gather and entice attendees.

You might wonder if event data plays a role here, considering the event itself hasn't begun. In truth, this is one of the best phases to utilize your data, since you can use past event data to transform it into on-point event planning and marketing strategies.

✏️  Take note of these best examples!

Data-powered narratives: Use your past event data to craft compelling narratives. Transform it into marketing materials such as dynamic infographics, eye-catching posters, previous performance reports, and more! You can also use these data  to forecast future algorithms, unveil potential patterns in attendee behavior, and stay ahead of upcoming trends. Also reach out to a wider audience with Jublia’s public hub – your event platform without the hassle of logging in!

Personal connections: Reach out personally to past attendees with personalized and targeted content. You might be amazed with the power of nurturing past attendees and loyal customers and its impact on raising awareness of your current events.

The 2nd Phase - Activation

In the general user activation phase, you get to motivate newly acquired users to take specific actions or engage with your offerings or products with the goal of transforming these newcomers into active participants through initial interactions.

Similarly, for events specifically, this marks the attendees’ first “official” interaction with your current event. It revolves around the crucial stages of registration and onboarding, where you closely observe their initial interactions with you and the crucial phase to initially introduce your features or event tools. Here, you can also pinpoint the most popular points of interest and identify areas with lack of engagement, providing opportunities for improvement. 

✏️  Take note of these best examples!

Weaving the web traffic: Keep a watchful eye on the web visits which signifies the initial curiosity of your attendees. Analyze which sections of the website they explore, which content or agenda engages them most and refine your online presence or event strategy to tailor to their preferences.

Event app uptake monitoring: You can also harness data to gauge the level of active user engagement with the app post-download. This invaluable insight enables you to determine whether your attendees are genuinely utilizing the app or merely downloading it without a clear purpose. If the latter is the case, this presents an opportunity to refine your feature adoption strategies. By showcasing the app's benefits and offering detailed tutorials, you can entice users to embrace its full potential and enrich their event experience.

The 3rd Phase - Engagement

This phase focuses on the ongoing interaction and involvement of users with a product, people, or company. This is to maintain the interest and satisfaction of users. Within events, this phase presents a prime opportunity to increase continuous awareness of your features/tools and drive adoption.

✏️  Take note of these best examples!

Mapping out attendee interactions: Explore how many attendees engage with each of your event elements. With Jublia, you can even track data for specific "People," "Companies," or "Products." Dive into metrics such as requests and bookmarks which will assist you in analyzing attendee preferences and fine-tune your event offerings.

Scan analytics for insights: Utilize lead scanner analytics to gather potential leads and analyze the interest in your products or services. Our AI-powered Jublia Scan can even automatically sort lead temperatures and other detailed information about your attendees, way beyond what’s written in name cards. With these data, you can seamlessly generate high-quality leads and improve your follow up process to drive sales and revenue.

Leverage real-time event data to drive feature adoption: Utilize real-time data in the event to see if your attendees are actually making the most of your event tools and ensure active engagement within your events. Identify areas for real-time improvement, ensuring that attendees are having meaningful interactions and more.

Real-time targeted campaigns: You can also provide targeted campaigns by analyzing the content and people your attendees interacted with and recommend sessions they might like or the like-minded people they’d probably love to interact with. You can do so through the recommendation sections on your app or offering it real-time through push notifications on your event app (or both!). This enhances their event experience and keeps them engaged.

The 4th Phase - Retention

In the Retention phase, companies work to keep existing users, customers, or clients and prevent them from churning or discontinuing their engagement. The goal is to build long-term relationships, loyalty, and repeat usage. In events, this is where we make sure that our attendees are continuing their engagement even after the event ends.

✏️  Take note of these best examples!

Personalized post-event outreach: Send out personalized emails to sustain engagement with your brand. Keep the connection alive by sharing valuable content, updates, and insights tailored to their interests.

Empowering exhibitors: Conduct post-event follow-ups and educate exhibitors on how to leverage the data they've collected throughout the event. This helps you and your exhibitors continue engaging with potential leads, transforming event interactions into lasting relationships.

Capturing sentiment: Gather information about attendee sentiment through surveys and post-event satisfaction interviews. These insights become valuable assets for shaping the future of your events, ensuring each one surpasses the last.

Untangle webs of the Dataverse with Jublia - your trusty companion for event data mastery

As we journeyed through the Dataverse of event planning, we've uncovered the significance of data at every turn – from acquisition and activation to engagement and retention. Data isn't just numbers; it's the web that binds these phases, enabling event organizers to create remarkable experiences.

In this thrilling adventure, Jublia's cutting-edge technology serves as your trusty sidekick, making data management and utilization a breeze. With Jublia's tools, you can seamlessly weave data-driven narratives, connect with attendees on a personal level, predict future trends, and nurture lasting relationships. So, as you embark on your next event planning endeavor, remember that in the Dataverse, Jublia's tech is your most reliable companion, guiding you toward spectacular success. 

To learn more, connect with our Solution Specialists at info@jublia.com and follow us on LinkedIn to get the latest updates!

Related Posts