Jublia Empowered LIVE at U.S. Largest Hospitality Event
Case study on HD Expo+Conference 2022
There have never been better networking opportunities other than meeting each other in person and having a direct talk. From April 26 to 28, HD Expo+Conference was held in Mandalay Bay, Las Vegas, where all designs and hospitality enthusiasts gathered to experience new products, engage in meaningful conversations, and have strategic networking.
All-in-One Platform Tailored to the Event’s Need
During the 3 days of the tradeshow, more than 5,000 designers, architects, brand executives, purchasers, developers, and other attendees from 36 countries gathered together. Behind the impressive numbers, planning this big event posed a particular challenge: how to cater to a conference, expo, and hosted buyer program through an all-in-one platform.
We at Jublia leveraged our decade of experience to tailor the best solution for a successful event. We are aware that in live events, ensuring attendees have an authentic experience is important. Our AI-powered matchmaking solutions helped drive engagement across the event.
Initially, one of the biggest concerns was how to reach and engage all registration types, and provide enough education on how to use this new platform. Our highly flexible and adaptable platform helped attendees and exhibitors alike gain the most out of their event attendance by making it easy to schedule product demos, arrange 1 on 1 meetings, or find networking and learning sessions.
Jennifer Yarber, Senior Marketing Director at Emerald shared her experience planning the event with Jublia.
“A "top-of-the-line platform" means nothing if my team has no idea how to use it or problems aren't being addressed. Jublia has been a great partner for my events because they go the extra mile with training and best practices and genuinely listen to our feedback.
We love how Jublia was deeply involved in the whole planning process. They clearly explained our options and helped us prepare for every situation that could possibly arise. Having Jublia team members onsite was incredibly valuable--they were able to gather direct feedback, troubleshoot user problems in real-time, and meet our audience firsthand.”
Complete Engagement Hub with Branded Event App
Along with the excitement of going back onsite, there come the hassles. Going to the event venue without sufficient preparation will only result in exhaustion, going through pointless meetings, and spending most of the time finding the right direction.
Jublia helped ensure attendees' convenience as they navigated through the event onsite with our super Branded Native App. We specially created the event app to cater to the various needs of the stakeholders. An event app works as a digital co-pilot that assist attendees in their smart event discovery.
They were able to arrange 1 on 1 meetings, bookmark sessions they were interested in, and schedule agenda for the day. All of those could be done in advance, days before the actual event started. It granted attendees the privilege to plan for their day effectively.
The incorporated floorplan helped attendees find their way to the booths and meeting location when they arrived at the venue. Beyond dispatching our digital solutions, our crew also arrived onsite to walk around the venue, gather feedback from the exhibitors, and join the board meeting with the key stakeholders.
Effective and Meaningful 1 on 1 Meeting at a Dedicated Lounge
The 2022 HD Expo+Conference was not just a tradeshow or exhibition — it was a good place for networking. Going beyond the usual meeting at the exhibitor booths, the organizer provided a dedicated lounge for exhibitors and attendees to meet, that way ensuring the meeting truly happened between two parties.
The dedicated meeting lounge allowed the organizer to track down the meetings that occurred throughout the event, which in turn enabled them to gain valuable insight about the meetings.
Enhanced Engagement Started from the Very Beginning
HD Expo + Conference showed impressive engagement during the event. It didn't happen overnight, but started weeks before the actual event itself, once again stressing the importance of pre-event engagement.
Jublia’s AI-powered matchmaking worked fabulously in processing the data provided by attendees, exhibitors, and buyers during the registration process and turned them into excellent personalized recommendations. By curating the attendees’ profiles with our algorithm, they were able to send more meeting requests without actually taking time to search for the perfect matches.
The event's success was also reflected in what the attendees and exhibitors felt during the event itself.
“I felt HD had a great turn out this year with a high number of quality attendees in the Hospitality industry.” — U.S. Exhibitor
“How many vendors you can meet, products you can discover, and connections you can make, it's a great way to help our work be more efficient.” — Mexican Hosted Buyer
“Again, the ease of setting up the meeting. Having someone else set up the meeting for me is HUGE!” — U.S. Exhibitor
“Coming out of Covid and a lack of events, connecting with clients in person is irreplaceable.” — U.S. Exhibitor
Plan Your Event with Us!
We are proud to be a part of the HD Expo+Conference 2022 and once again proved our solutions to be highly flexible and adaptable to all types of events. Here at Jublia, we are ready to DigitaLIVE your event journey — empower your live events with our robust digital platform and enhance the event value for both attendees and organizers.